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How To Create A WordPress Website

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speedo

Do I Need Web Performance Optimization?

WPO is a critical procedure in the management of your website that should be performed else the entire effort of creating a website may have been a waste of time. If the visitor cannot see the web page display within a few seconds, they will go elsewhere.

 


Is My Website Slow?

Slow web page rendering on an Internet visitors browser will decrease traffic to your web site.  There are several reasons why a web page may display slowly for your visitor and many are avoidable. You can test the speed using several web sites that provide analysis. Many are free to use. The list below has some of the best free website testing sites. Test all your pages, not just the home page.

 

  • GTmetrix   Analyses websites from a single test server site and produces an exceptionally good array of results. You can also subscribe to a Pro version.

  • Pagespeed Insights   This is Googles website test site that produces a limited report but analyses both desktop and mobile device. The report gives insights on how to improve performance.

  • CA App  Produces a page of timing results for a website from many locations around the world. Ideal for a basic view of response and download times.

  • Pingdom  Displays an easy to understand single page report with explanations of results. Testing can be performed from several sites worldwide.

 


How Can I Speed Up My Website Pages?

Your Hosting Server

Your hosting plan plays a critical role in having a fast website. Most often, the cheaper the hosting plan, the slower the web pages are "served" to your visitors because response times are greater.

Distances between your web host server where your pages reside and the visitor accounts for a large part of the time delay. There can be many "hops" where page data traverses through the routers and gateways of the "Web". The solution is to have the server in the same region or country as most of your visitors.

 


Shrink The Page

Web pages as a whole can be compressed on the web server before being sent over the Internet. Look for an "Optimize Website" option in the cPanel control. Any Internet browser such as Firefox or Internet Explorer will know to decompress the web page before displaying. Other web server control panels would have a similar option.

 


Analyze and Optimize

Optimize the various contents of your web pages. Perform a web page speed test to determine what component is taking more time than it should. The analysis of the test would have a "waterfall" chart that indicates the time each separate component takes to upload into the visitors web browser from the web server. It can also have recommendations that are color coded red for worst performing, amber for attention required and green for a pass mark.

Most often it is the images that take the greatest chunk of time. Optimizing can be as simple as using jpeg(.jpg) image files which is a compressed image file format, instead of bitmap(.bmp) files that are not compressed images. A .jpg image can be saved to a lower quality image using an image editor and often this has very little visual impact but can give a huge speed improvement to web page loading times because it has a smaller file size. Any image that has a low count of colors, such as icons and simple graphics should be saved to a  .gif  image file because the file size will be a great deal smaller than any other format.

Other optimization techniques can be page caching on your web server, minifying java script and CSS, asynchronous resources, deferring scripts so they run after the page displays. Options for "minifying" code can sometimes be as simple as selecting an option in the template framework system you are using in your CMS. Page caching can be simple also, look for a caching option in the "Global Configuration" settings of your CMS. Be aware that cached pages may need to be "cleared" after any new page content (articles, images, formatting etc.) are edited or changed in any way.

 


Spread The Load

Produce web pages with smaller amounts of text and images. Instead of one long web page, break it up into more pages, but have at least one full screen display of data and images. One technique is to have the more resource intensive elements below the "page fold" of the browser. The page will display quicker to the visitor and by the time they read that top part, the remainder would then already be cached for when they scroll down the page. But, you will need to keep the top part interesting to the visitor, else they wont be scrolling down!

 


Get Smarter

Remove unnecessarily slow features that take up the page speed rendering time. It may look fancy to have a colorful live weather chart on your web page, but if the feature is slowing the page to any substantial degree then it should be removed. Do not use a plethora of add-in extensions to the web pages as this will slow the load times and frustrate the visitor.

Write smart content. An example would be to use "hidden" <div> elements in the HTML script of web pages that contain time intensive displays such as several maps. The visitor would then click on a small button to "Display the map...". The <div> can then be set to be "visible" from within the page HTML using javascript code. This definitely is a more advanced type of optimization, and you would need to know how to code or find some-one who is capable.

 

 



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