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driving traffic

How to drive traffic to your website?

Mastering the best techniques to increase and maintain visitor numbers to your website can be time consuming but a necessary part in creating an effective web presence. You could pay for advice and SEO experts but this can be a very expensive option.

 


Creating Content

Original and quality content with attractive pages is probably one of the best methods to increase traffic to your website. Visitors will tell their friends. Ensure you have highly visible social share links included on every page.

Have your pages proof read by somebody competent before publishing. Spelling and grammatical errors can annoy visitors and search engines are not likely to index these words. Make the visitor have a good experience by having good site flow by displaying active "breadcrumb" links on each page to show the visitor where they are and allow them to move backwards easily.

Links with  "previous" and "next" shown on each article to display the pages in logical sequence will also help visitors navigate easily. Creating a friendly site will make for a good visitor experience which enhances your reputation and hopefully increase social likes.

 


Constant Research

Spend time researching what your competitors are doing and keep up with the latest web trends. Ensure all your content is relevant, fresh and interesting.

 


Search Engine Optimization

seo cubesSEO is critical in getting your website listed in searches. Work out what the right keywords and long tail keywords are right for your business. Start typing a Google search to see what other people are searching. Use long tail keywords showing in Googles "Related Searches" box on the bottom of a search page. Get long tail keywords from your competitor sites.

Ensure your site is responsive to different devices and not just a PC screen. Google considers "mobile usability" very important. If your template can display images, menus and text from your pages on mobile cell phones and tablets effectively and without content being cropped then it can be considered mobile friendly. Consideration for such features as "flash" content and other types of fancy web design will need to be taken into account when designing pages as it may not work on mobile devices and could cause issues. Google Webmaster Tools can be helpful. Test your pages on a mobile phone and a tablet to see if it looks good and everthing fits neatly.

Ensure your HTML is search engine friendly. The page needs to have a proper title tag and good description tag because these will be displayed in search engine results.  Images should have alternate text descriptions as these will show up in image search engine results. Also, ensure you have the "canonical" URL set for each page. It would look like    <link href="http://www.webburble.com/web-analytics" rel="canonical" />  at the top of the web page source code (HTML). There should be a  System-SEF  plugin for the CMS already available or possibly an extension that can be installed. It is where you nominate either the non-www  e.g.   mydomainname.com   or more often the normal www.mydomainname.com  which will inform search engines the required domain type to "crawl" and index web pages. If you are using Google Web Analytics, you would also nominate the main domain type to list in the Google search engine.

Find what searches are currently trending; https://www.google.com/trends   and select the country and category that applies to your business. Also perform some searches to determine how they are trending.

Link your pages internally. This technique helps with SEO but also keeps your visitors engaged. If any word or phrase on a web page relates to more detailed information on another page, then create an internal link to that page.

Turn on the "Search Engine Friendly URL's"  option in your CMS. This will create page URL's that look good and are easier to index. An example would be having "www.webburble.com/driving-traffic" instead of something like  "www.webburble.com/239877/driving-traffic?option=_content&view=article&layout=longandstupid&id=9"

 Read more on Search Engine Optimization...

 


Paid Per Click

PPC advertising is where you pay if some-one clicks on your advertisement from other web pages on the Internet. You pay regardless if the visitor purchases a product or not. Google AdWords is the most popular, but there are many similar companies offering paid advertising. All this relies on web sites using Google Adsense or Ad displays from the other companies to show these Ads on their sites. Adwords uses a bidding system where you put in the amount you want to pay for that keyword or phrase. Highest bidders win top spot on page one search results, lower bidders on subsequent pages. The relevance of the keywords to you website content is also taken into account. You can also target certain countries and set a daily expenditure limit.

 


Social Media

Create pages of photos, text and videos on social media such as Facebook and YouTube to expand your Internet presence and link back to your website. Advertising on social media could also be an option if your budget allows.

 


Interaction

Get people engaged with your website by offering paid blogging to people who can write quality content for you and also include visitor comments so your customers can express their views and offer suggestions.

 


Prevent Spam and Hacking

Having spam on your website will be bad for SEO and harm your quality standing with search engines. Monitor your site constantly for visitor comments if you have this feature. Delete anything which is obviously spam that could also have links to other sites selling undesirable products. Cull comments with bad language, hate speech, and anything else inappropriate. Comment modules that you can install as an extension on your website should have filters that can automatically exclude some spam and a moderation section where you can approve comments before publishing.

Hacked websites are extremely bad for SEO and your website reputation. Somebody with no scruples has infiltrated and possibly caused damage. Some leave a small message to let everybody know the site is hacked. Other more damaging hacks are when the website is taken off-line, pages are re-written and images are defaced or completely replaced. There are less obvious devious methods used whereby your website is turned into a spam bot by taking over your email system for sending spam such as for personal medical enhancement drugs!  You only find out after people receiving mass unsolicited emails have reported your site and the hosting provider contacts you to do something about it or they will shut down your website. Damage is done and you could be on a blacklist and search engines have stopped indexing your pages.

Perform anti-virus scans on your web server regularly. Perform backups of the web site content and also the database. Ensure you use complex passwords and keep them secret. Maintain all software modules and the CMS up to date with current versions. If you find your site excluded from search engine crawling and indexing then you will need to remedy the fault and submit your website for reconsideration. You may notice your site is marked as "This site may harm your computer" when you perform a search or receive a warning page from your computers Internet protection anti-virus software.

 


What not to do

Keyword stuffing on your pages can damage your SEO. It will also annoy your readers when they are constantly reading repeated words and phrases.

Duplicating exact content from other sites will definitely be an issue when search engines discover this practice.

If there is more advertising than actual content it will make a page unattractive and also damage SEO.

Do not spam community sites with your website links. Only occasionally make a comment and possibly a link but make the content relevant, useful and interesting. Avoid a bad reputation!

Annoying background music, flashing colors, ugly color design , heavy unattractive unreadable text, links that do not work, low quality images, are some the "features" you need to avoid.

 

 


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